Route 1 Motorsports Crowned 2024 Can-Am Off-Road Dealer of the Year: A Brevard County Success Story
If you’ve ever visited Route 1 Motorsports in Brevard County, you’ve experienced the difference that genuine customer service makes. Now, the rest of the powersports industry is taking notice as well. In an exciting announcement that has the local off-road community buzzing, Route 1 Motorsports has been named the 2024 Can-Am Off-Road Dealer of the Year by Bombardier Recreational Products (BRP).
This prestigious recognition isn’t just another trophy for the showroom—it represents the culmination of years of dedicated service to Space Coast powersports enthusiasts and beyond.
Local Excellence Recognized on the National Stage
The team at Route 1 Motorsports, led by Kellie Wright and Willy Carmine, beat out hundreds of dealers nationwide to earn this coveted title. BRP, the global leader in recreational vehicles including snowmobiles, ATVs, side-by-sides, motorcycles, and personal watercraft, doesn’t hand out this recognition lightly.
What makes this achievement even more impressive is that it comes from right here in our backyard. As a Brevard County business, Route 1 Motorsports has consistently demonstrated that world-class service can come from our local community.
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What Makes a Dealer of the Year?
When I spoke with industry experts about what goes into this prestigious recognition, it became clear that this award isn’t just about selling units—it’s about creating an exceptional customer experience from start to finish.
The Can-Am Dealer of the Year award evaluates dealers on multiple factors:
- Customer satisfaction ratings – How buyers rate their overall experience
- Service department efficiency – Quick turnaround times and quality repairs
- Staff product knowledge – Expertise that helps customers find the right vehicle
- Community engagement – Involvement in local riding groups and events
- Facility quality – Creating an inviting showroom environment
The People Behind the Award
What truly sets Route 1 Motorsports apart isn’t just their inventory of Can-Am vehicles—it’s the people. Kellie Wright and Willy Carmine have built a team that understands the unique needs of Florida riders, from beach cruisers to serious trail enthusiasts.
Their staff doesn’t just sell powersports vehicles; they live the lifestyle themselves. This authentic passion translates into better customer experiences, as buyers work with people who genuinely understand their needs and can match them with the perfect vehicle.
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What This Means for Brevard County Riders
For local off-road enthusiasts, having an award-winning Can-Am dealer in our backyard is a major advantage. Route 1 Motorsports offers:
- Access to the latest Can-Am models, often before other dealerships
- Factory-trained service technicians who understand Florida riding conditions
- Specialized parts and accessories tailored to local terrain and weather
- Community riding events and gatherings for like-minded enthusiasts
The dealership has become more than just a place to buy a vehicle—it’s evolved into a hub for the local riding community, offering expertise, service, and a place to connect with fellow enthusiasts.
Beyond Can-Am: A Full-Service Powersports Destination
While this award specifically recognizes their excellence with Can-Am off-road vehicles, Route 1 Motorsports offers a comprehensive selection of powersports options. From Sea-Doo personal watercraft (perfect for our coastal lifestyle) to Spyder and Ryker on-road vehicles, they’ve positioned themselves as a one-stop destination for adventure seekers.
This recognition from BRP reinforces what many local riders already knew—when it comes to powersports in Brevard County, Route 1 Motorsports leads the pack.
Visit the Award-Winning Team
Want to experience what makes a Dealer of the Year? Route 1 Motorsports is located in Brevard County and welcomes both new and experienced riders. Whether you’re shopping for your first ATV or upgrading your side-by-side, you’ll now be working with officially recognized industry leaders.
Congratulations to Kellie, Willy, and the entire Route 1 Motorsports team on this well-deserved recognition! It’s always exciting to see local businesses receiving national acclaim, especially when it reflects their commitment to serving our community.
Have you had an experience with Route 1 Motorsports? Share your story in the comments below!
Source: Space Coast HQ